Why Your Business Should Use Google Ads

5 Reasons to Sow With Google Ads
(Get Ready to Reap)

A Google Ads account in the hands of a dedicated expert is a ferocious tool that will reap in customers from the online battlefield known as the competitive marketplace. In other words, it works very well if you know what you’re doing. “But, will Google Ads work for me?” you ask.

They will work for your business if it meets these criteria:

1. Your customers go online.
2. Keywords relevant to your business are searched for online.
3. Some of your competitors or companies with similar offerings use it.

If You’re Not using Google Ads, You’re Making a Big Mistake

There are a few reasons why your business, no matter the size or its current phase of growth, would benefit from Google AdWords.

1) AdWords gets much faster results than SEO (organic traffic takes much longer to build).

SEO and Google Ads are both search engine marketing strategies that generate traffic to your site. SEO is organic, Google Ads are paid; but hiring an SEO team (it’s one of our digital marketing services) to get you those organic rankings can be costly, and it is slow. Google Ad campaigns, expertly designed, will work much faster to get you top rankings in Google’s pages when people search for your services and products.

You can also monitor very accurately what you’re paying for and getting with Google Ads — you can’t track your results as precisely as that with SEO.

2) Surprising to many, Google Ads often converts to more leads/sales than organic traffic.

As reported by HubSpot:

a) The top 3 paid advertising spots get 46% of the clicks on the page. The top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERPs.

b) Businesses make, on average, $3 in revenue for every $1.60 they spend on AdWords. PPC is a relatively inexpensive way to experiment, and there is a solid average ROI for investing in paid search ads.

c) PPC Ads can boost brand awareness by 80%.

d) Google’s algorithm updates don’t affect PPC. While not a stat per se, a big benefit of PPC is that it’s immune to Google’s changing ranking algorithms. In 2018, Google reported that they had updated their algorithm 3,234 times! If you’re using SEO, you have to adjust many factors on and outside of your website to match updated algorithm requirements.

e) 63% of people reported that they would click on a Google Ad. A high click-through rate (CTR) is the goal driving both PPC and SEO, and if the majority of surveyed consumers report that they would click into a paid search ad, it is a compelling statistic for investing in PPC.

f) 75% say it’s easier to find what they’re looking for from paid ads. The reason the top search results in Page 1 gets the vast majority of clicks is due to a combination of ease of use and finding what you are looking for. Bidding on target keywords through PPC accomplishes both needs: Paid Ads are easy to find at the top of the page, and they bring the right answer to the question of the searcher.

3) Google Ads are Scalable.

One of the most difficult things to do in marketing is to create lead sources that can scale — that means that you don’t have to 10X your ad spend to 10X your leads. Google Ads is very scalable. When you create a Google Ads campaign that converts with a good ROI, you don’t have to limit your ad spend for that campaign. You can increase your PPC ad spend… and your profits will increase in proportion to the higher budget.

4) Reconnect with past website visitors.

This is what’s known as remarketing (or retargeting). Google Ads provide the capability to reconnect with your past website visitors who didn’t convert on your site, abandon a shopping cart, peruse the site but don’t download anything, etc. With remarketing, your business can continue to show the visitor your offerings through targeted ads directed at them.

This is a great way to pinpoint the people who are interested in what you offer without the need for them to navigate your website — you target your Google Ad message precisely, and send the people who click on it to a specific landing page that gets your message across clearly (without anything else to distract them).

Remarketing can produce a very high ROI. These targeted ads provide a second chance to convert those ‘could-have-been’ customers into paying customers.

5) Increase your brand awareness.

In addition to increasing traffic and conversions on your website, Google Ads are a compelling way to tell people about your brand. It’s been reported that paid search ads lift top-of-mind awareness by an average of 6.6%.

Ready to Kick Off a Google Ads Campaign?

If you’re not yet convinced to try Google Ads, you should speak with a trained Google Ads Consultant on our team who can evaluate your website and offerings, answer your questions and help you determine an advertising strategy that’s right for you, your brand and the products and services you offer.