Exhibit A: Programmatic Advertising Deliverables

This exhibit outlines services provided by Eden Ads as part of the campaign in the main Service Contract. Parties agree to these deliverables, integral to the Contract. Any changes must be mutually agreed upon in writing.
Programmatic Advertising Services
Out-of-Scope Non-Deliverables:

Campaign Strategy Development:

  • Collaborate with your team to define campaign objectives, target audience, budget allocation, and KPIs.

Audience Segmentation:

  • Utilize programmatic targeting capabilities to segment the audience based on demographics, interests, behaviors, and contextual relevance.

Creative Asset Development:

  • Design and develop engaging ad creatives (banners, videos, etc.) optimized for different placements and formats supported by programmatic platforms.

Campaign Setup and Optimization:

  • Implement campaign settings, including bidding strategy, ad scheduling, frequency capping, and other optimization tactics to maximize performance.

Real-time Performance Monitoring:

  • Continuously monitor campaign performance using programmatic analytics dashboards to track key metrics such as impressions, clicks, conversions, and ROI.

Audience Insights and Reporting:

  • Generate actionable insights from campaign data to refine targeting, creative messaging, and overall strategy. Provide regular reports detailing campaign performance against set KPIs.

Ad Copy and Creative Content Optimization:

  • Regularly update ad copy and creative content to ensure relevance and engagement, maximizing conversion rates and overall campaign effectiveness.

Budget Management:

  • Ensure efficient allocation of budget across different targeting segments, ad placements, and stages of the customer journey to maximize ROI.

Adaptation and Iteration:

  • Continuously iterate on campaign elements based on performance insights, market trends, and platform updates to optimize results and drive continuous improvement.
  • Design and Editing:
  • Logos, photo, and video editing.
  • Photography, videography, and animation services.
  • Development and Optimization:
  • Custom development, site load speed optimization.
  • Special request integrations, out-of-scope copywriting.
  • Revisions and Additional Services:
  • Rounds of revisions beyond the agreed scope.
  • Creation of extra landing pages or assets.
  • Speedy Services and Technical Support:
  • Rush services for project acceleration.
  • Technical support beyond initial onboarding.
  • Legal and Compliance:
  • Compliance with specific regulations.
  • Hardware, software procurement, and translation services.
  • Content and SEO:
  • Beyond basic SEO optimization.
  • Creation of textual, graphical, or multimedia content.
  • Social Media and Management:
  • Day-to-day social media management.
  • E-commerce product management.
  • Additional Advertising Management:
  • Management of ad platforms beyond the proposal.


Client acknowledges that services outside these non-deliverables are not part of the agreed-upon scope of work.

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