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Exhibit A: Digital Advertising Deliverables

This exhibit outlines services provided by Eden Ads as part of the digital advertising campaign in the main Service Contract. Parties agree to these deliverables, integral to the Contract. Any changes must be mutually agreed upon in writing.

Digital Advertising Services
Out-of-Scope Non-Deliverables:

Campaign Strategy and Planning:

  • Initial market research and analysis.
  • Comprehensive digital advertising strategy tailored to client's goals and audience.

 

Ad Creation and Design:

  • Design engaging digital ads in various formats.
  • Write compelling ad copy optimized for clicks.

 

Platform Selection:

  • Identify and select appropriate digital advertising platforms.

 

Campaign Setup:

  • Set up advertising accounts.
  • Configure ad campaigns, including budget allocation and audience targeting.

 

Landing Page Optimization:

  • Review and optimize client's landing pages for conversion.

 

Ad Monitoring and Optimization:

  • Regular monitoring of ad performance.
  • Regular monitoring of KPI performance for the following metrics:
  • Ongoing optimization strategies, including A/B testing and audience refinement.

 

Reporting and Analysis:

  • Provide regular performance reports and actionable recommendations.

 

Consultation and Compliance:

  • Schedule consultations for progress updates.
  • Ensure compliance with platform policies.
  • Design and Editing:
  • Logos, photo, and video editing.
  • Photography, videography, and animation services.
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  • Development and Optimization:
  • Custom development, site load speed optimization.
  • Special request integrations, out-of-scope copywriting.
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  • Revisions and Additional Services:
  • Rounds of revisions beyond the agreed scope.
  • Creation of extra landing pages or assets.
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  • Speedy Services and Technical Support:
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  • Rush services for project acceleration.
  • Technical support beyond initial onboarding.
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  • Legal and Compliance:
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  • Compliance with specific regulations.
  • Hardware, software procurement, and translation services.
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  • Content and SEO:
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  • Beyond basic SEO optimization.
  • Creation of textual, graphical, or multimedia content.
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  • Social Media and Management:
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  • Day-to-day social media management.
  • E-commerce product management.
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  • Additional Advertising Management:
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  • Management of ad platforms beyond the proposal.

 

Client acknowledges that services outside these non-deliverables are not part of the agreed-upon scope of work.

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