Monthly Archives: November 2021

Setting up Facebook Ads to Boost Amazon Sales

How to Set Up Facebook Ads to Boost Amazon Sales

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You can sell anything to Amazon buyers from an ad in Facebook… Even uranium cubes as I show in this video. Just kidding.
 Adam A. Sene, CEO

In this video, Adam is being interviewed by Curtis Johnson, President of ManageByStats, a tech company that built a software platform for Amazon Sellers, to provide functions that are not provided well by Amazon or other services.

The interview focuses on the basics of setting up Direct Marketing Campaigns on Facebook to boost Amazon sales.

The video starts with a short introduction of its purpose, with a brief review of the landing page specifically set up for the demo. This is a demonstration of the steps involved in setting up the campaign in the Facebook Business Account Manager: Adam and Curtis do not expound on how to set up the Business Account Manager, it is assumed that the viewer has one already, and there are plenty of videos around to teach anyone to set up a basic set-up.

Here is the list of timestamps, to enable you to slide to any area of specific interest to your operations:

00:00 Introduction
01:45 Presentation of the Demo Landing Page
02:23 Setting up Facebook Business Manager Account
02:52 Business Settings in the Business Manager
03:43 Creating a “Custom Audience” in Facebook
04:03 Why create a Column for Customer Value?
04:50 Uploading Customer List & Naming Audience
05:10 Mapping data from List to Business Manager
07:49 Setting up your Campaign in the Facebook Ads Manager
08:46 Setting up the targeting for your Ads Set
11:13 Creating your ad
12:28 Tip on media crop for Stories
14:08 Completing the ad set (text, buttons, target URL)
15:17 Wrapping up

There is way more to be done with your Facebook ads to ensure you get a good ROAS on any monies you spend on Facebook, but this will be the topic of other videos. Reach out to us at Eden Ads if your Amazon sales numbers aren’t up to snuff: we’ll have a conversation to understand where you are coming from, and how we can help you. Call us at (813) 940-5699.

GUI Optimization for Better Conversions

Optimizing Your Graphical User Interface – Case Study

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Designers like cool widgets. These can hinder GUI optimization, however. In the end, your site serves the purpose of your visitor, not the purpose of your designer.
 Phil Chavanne, Snr SEO Consultant

During this user experience session, we cover our interaction with the home page of the Accenture website, a beautiful site that presents a couple of issues with the optimization of the Graphic User Interface.

We downloaded the site and started our journey, scrolling down the home page, first using the scroll bar, then the mouse wheel.

At first the scroll down motion is smooth and predictable. At some point however, we enter a wide section of negative space, with some sort of a greater-than symbol.

GUI optimization issue: Animation

As we continue to roll the mouse wheel, the scrolling down motion stops, and the V expands on the screen.

Our discovery experience is interrupted. There is no way to bypass the animation, we have to let it play to the end. The mouse wheel doesn’t bring us down the page anymore, the man-machine interface has switched function.

At the end of the animation, we reach another area with an edge-to-edge photo; and the same animation but reverted: the scroll down motion stops, and we are forced to go along with the animation until it reaches its conclusion.

GUI issue: second animation

Now we back our way up using the mouse, and we meet the same issues. We have to obey the will of the web designer and play the animations till they end, before we are allowed to continue our quest for information.

Observations on User Experience

All this happens in a matter of seconds, but during this time, our user experience has been subjected to 2 bothersome events:

(a) An unpredictable interruption in the operation of the mouse wheel;

(b) We were forced to obey the web designer’s will, instead of going on with our own discovery journey.

In our opinion, this design feature violates a couple of well-proven GUI rules.

3 Well-Proven GUI OPTIMIZATION Rules

    • A user interface must remain predictable and consistent. A mouse wheel is designed to scroll up and down a screen. When it stops working as predicted, its regular operation seems disabled, and this leads our mind to wonder if something is broken in the man-machine linkage.


GUI rule - Keep your GUI predictable consistent


    • Visitors are on your website to discover information, not to dwell on how cool your design is. When you invert these priorities, you impose your will on their intent

This is the case of sliders with layers of textual information which force users to wait for the next layer to display. Your will, not theirs.

If they can, they will bypass these sliders, and you will lose an opportunity to provide them the information for which they can to your website in the first place. GUI optimization seeks to help your visitors accomplish the purpose for which they came to your site.


GUI rule - Help your visitors accomplish their purpose


    • Do not interrupt the discovery journey of your visitors. Offer them options, crossroads, places of choice, but keep the flow going. No one likes to be interrupted.

We love things flowing smoothly. We dislike unwanted, unpredictable events that disrupt our activities.


GUI rule - Don't interrupt the flow


In Conclusion

This is a great website. But violating these GUI optimization rules does not serve the purpose of the website. Using this animation serves more the purpose of the designer than the purpose of the visitor.

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