How to Set Up Facebook Ads to Boost Amazon Sales
You can sell anything to Amazon buyers from an ad in Facebook… Even uranium cubes as I show in this video. Just kidding.
— Adam A. Sene, CEO
In this video, Adam is being interviewed by Curtis Johnson, President of ManageByStats, a tech company that built a software platform for Amazon Sellers, to provide functions that are not provided well by Amazon or other services.
The interview focuses on the basics of setting up Direct Marketing Campaigns on Facebook to boost Amazon sales.
The video starts with a short introduction of its purpose, with a brief review of the landing page specifically set up for the demo. This is a demonstration of the steps involved in setting up the campaign in the Facebook Business Account Manager: Adam and Curtis do not expound on how to set up the Business Account Manager, it is assumed that the viewer has one already, and there are plenty of videos around to teach anyone to set up a basic set-up.
Here is the list of timestamps, to enable you to slide to any area of specific interest to your operations:
01:45 Presentation of the Demo Landing Page
02:23 Setting up Facebook Business Manager Account
02:52 Business Settings in the Business Manager
03:43 Creating a “Custom Audience” in Facebook
04:03 Why create a Column for Customer Value?
04:50 Uploading Customer List & Naming Audience
05:10 Mapping data from List to Business Manager
07:49 Setting up your Campaign in the Facebook Ads Manager
08:46 Setting up the targeting for your Ads Set
11:13 Creating your ad
12:28 Tip on media crop for Stories
14:08 Completing the ad set (text, buttons, target URL)
15:17 Wrapping up
There is way more to be done with your Facebook ads to ensure you get a good ROAS on any monies you spend on Facebook, but this will be the topic of other videos. Reach out to us at Eden Ads if your Amazon sales numbers aren’t up to snuff: we’ll have a conversation to understand where you are coming from, and how we can help you. Call us at (813) 940-5699.